The power of here and now

How augmented reality is reshaping visitor engagement

ROHINI BHUSHAN is the marketing and strategy manager, APAC for Blippar @RohiniBhushan
Technology

In 2017 we’ve witnessed the ‘experience economy’ evolve into the virtual experience economy. The development of mobile-led augmented reality (AR) has spurred this shift, with tech giants such as Facebook and Google now joining in. AR will not only tap...

Read latest CEI Asia online.

Online newspapers at PressDisplay.