Brand storytelling

Event planners bringing brands to life with an eye on deeper audience engagement and social media sharing to extend event reach

“The audience looks for moments of engagement through the ‘experience’ that can be leveraged ” Antoine Gouin, Auditoire

By Kim Benjamin
Cover Story

Three separate ‘movie-style sets’— depicting a rural African clinic, an urban clinic and an emergency room, formed part of a GE event last year, aimed at communicating its ‘Healthymagination’ initiative in developing countries to industry...

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