Up close and personal Team effort

“Your interactions across touchpoints should be a continuation of a dialogue, not a one-way download of whatever your brand wants to tell ” Selene Chin, Pico Pixel

Cover Story

For a story to be relevant to the individual, it must be told in a way that is emotive and reflects who they are. “It’s why brand storyworlds are an effective approach—one brand may have multiple stories to tell, and these can be tailored in line with...

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