Limited time only! Pop-up power Social media tools

The rise of FOMO as a tool for marketers and event planners

“The exclusivity and time limitations of pop-ups encourages [sharing the] experience with others ” Michelle O’Neill, FreemanXP

By Jack Carter
Cover Story

The term Fear of Missing Out (FOMO) entered the global lexicon around 10 years ago. Today, the social anxiety individuals feel when a friend or colleague is experiencing something engaging, fun and memorable without them is more than just an emotion....

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