Live experiences get personal

To engage in China, every experience must be unique

EUGENE NG is creative director for Jack Morton Worldwide in Shanghai
Creativity

Loading up your inbox in the first week of January, you’ll have seen some 1,137 white papers on ‘experiential marketing’ as the thing to watch in 2018. In response, do you either sit back, relax and watch the work fly in — or sit up and think about the...

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