Airbnb Festival of Hosting

Brand building becomes community building in Shanghai

“The majority of guests had never met before, so we needed to create multiple ways for them to interact...and share their stories ” Phil Boyle, Jack Morton Worldwide

By Lauren Arena
Case Study

In a bid to bring its online community offline, the sharing-economy platform Airbnb created an exclusive experience for its hosts in Shanghai, inviting more than 250 guests into what looked like a giant Airbnb pop-up listing. A temporary home was...

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