When PR meets experiential

Mango’s new experiential head talks live events By Jack Carter

“A campaign was either experiential or public relations, but now there is a bridging of the gap ” Belle Sparavec, Mango

Agency Update

It was not so long ago that running a PR campaign meant sending out a release to a few favoured contacts and waiting for coverage. In 2018, a time of innumerable methods of story telling and consumer engagement, this seems almost archaic. Campaigns...

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