Chinese brands turn up the heat
Savvy local players now dominate China’s agency landscape
“Create enough engagement and you’ll get the reach ”
Chris Dobson, The Labs
By Megan Gell
Special Feature
The event industry’s evolution is perhaps nowhere more apparent than in China, which has developed from being an inbound market for international brands to pioneering social media platforms and exporting some of the world’s fastest-growing brands of...
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