Superunion’s Asia arm eyes China brands

New WPP agency is poised to help local companies go global

By Olivia Parker
Briefing

WPP’s latest agency conglomeration, Superunion, declared itself open for business in January. Made up of five WPP brand and design agencies— The Partners, Lambie-Nairn, Addison, VBAT and Brand Union, which has by far the largest footprint in Asia with...

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