Time to fire

Tencent hosts an immersive gaming experience for 3,000 fans in Shanghai, while millions join in online

“The stage was technically designed to be spectacular during the live event – and attract online viewing ” Joey Khor, George P. Johnson

By Megan Gell
CASE STUDY

CrossFire is ranked as the world’s top first-person shooter (FPS) game, though competition is fierce. Publisher Tencent wanted to use the game’s ninth anniversary in August as an opportunity to rejuvenate CrossFire culture among its fans. Tencent also...

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