How to navigate data collection

The arrival of GDPR means there’s more to data gathering than numbers, spreadsheets and feedback forms

“...most importantly, ensure there are clear contract terms agreed for data collection ” Zoe Cheng, X2 Creative

By Kim Benjamin
IN FOCUS

Technology is pushing the boundaries for event data management. You can do a lot with data you’ve collected: measure attendees’ interest prior to an event via email or social media activity, gauge on-site engagement, and followup after your event with...

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