Driving offline conversions

The Hong Kong agency using event data to track offline behaviour

“If a brand’s call-to-action after the event is for [attendees] to visit their store, we’re able to measure that ” Zoe Cheng, Cosmose

By Surekha Ragavan
AGENCY UPDATE

In the last few years, connecting the dots between consumers’ online and offline habits has been a hot topic for brands. But one agency in Hong Kong is taking it a step further by using attendee data at events to target online ads, which are then used...

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