Superheroes come to life

How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, techdriven show

By Sanjay Surana
CASE STUDY

Iron Man has always been a larger-thanlife character, most recently when portrayed by Robert Downey Jr. on the silver screen. For visitors to the ‘Marvel Studios: Ten Years of Heroes’ exhibition that runs from June 9-September 30 at Singapore’s...

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