Staying on brand
Paul Lu, Intel China’s campaign, creative and event director, talks to CEI about translating “Intel inside, amazing outside” for events, the importance of digital amplification, and manging cost pressures
By Megan Gell
BIG INTERVIEW
Paul Lu began his career with Intel China in 2005 in retail marketing. After stints in strategic marketing and product marketing, he became the overall lead for brand marketing, which covers Intel’s master brand marketing strategy, creative...
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