Digital storytelling

Technology can provide immersive, highly impactful experiences – if you do it right

JEROME DE BAECQUE is managing director – Hong Kong, Spinifex Group @Spinifexgroup
TECHNOLOGY

Ask the right questions The first question is always: Who is your audience? Then what sort of story do you want to deliver? What is the experience you want to create? A lot of people start by saying they want projection mapping or they want VR, and...

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