F is for Fendi

The Italian fashion house’s FF Reloaded Party in Shanghai was a night of opulent logomania fuelled by hip hop and good ol’ Pac-Man

By Soon Chen Kang
CASE STUDY

Fendi’s FF Reloaded Party held in Shanghai in May had three crucial elements that every Chinese millennial loves on paper—an underground party, KOLs (key opinion leaders) and emojis. The scene was set in Arkham, a hip underground club buried 10m...

Read latest CEI Asia online.

Online newspapers at PressDisplay.