The science of content

Putting in place great content is one thing, but how do you know if it’s worked? By Megan Gell

“The use of biometrics is at a relatively infant stage, but soon it will become commonplace at events ” Laura Roberts, INVNT

COVER STORY


Measuring the impact of content is a crucial part of any event, whether you’re looking to boost purchase intent, change perceptions, or train new recruits. Gathering feedback will help assess whether the event has met its objectives, as well as...

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