Hack attack
Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right
“Hackathons are a good opportunity to get developers on board to care about your mission ”
Agrim Singh, seasoned hackhathon participant
By Soon Chen Kang
IN FOCUS
The first few hackathons were organised in the US in the late 1990s; the event format later flourished in the 2000s along with the rise of the nerd culture that made billionaires of a number of techies. Given that hackathons have since gone mainstream...
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