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Jason Huan, chief marketing officer for Lazada Singapore, opens up about the aggressive online events space and effectively engaging with consumers and brands

By Surekha Ragavan
BIG INTERVIEW

Lazada, arguably the most dynamic e-commerce platform in Southeast Asia, is scaling up rapidly following US$4 billion in investment from Alibaba since 2016. In line with its backer, the platform has adopted a more competitive online events strategy...

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