Full speed ahead
Audi Singapore curates a week of choreographed car shows, virtual driving experiences, and immersive LED visuals
By Surekha Ragavan
CASE STUDY
The recent Audi Brand Experience Singapore 2018 at Marina Bay Sands sought to defy the predictable template of static cars and show girls by introducing experiential elements and touchpoints that perked all five senses.
The ideas
The five-day brand...
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