The new luxury

The long-held desire for high-end material things has effectively been replaced by the year’s biggest event trend––personalisation

“Luxury for the affluent Asian consumer means breaking away from the luxury of previous generations and pioneering something in their own way ” Nick Cakebread, Reuter Communications

By Surekha Ragavan
COVER STORY

Supercars rolling up to a glittery hotel. Magnums of champagne. Diamonds and sequins. What we’ve traditionally associated with luxury––or a standard night at the Gatsby residence––is fading quickly. Marine Debatte, head of events APJ/ China at BI...

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