Mass market luxury

Prestige and exclusivity are being redefined by China’s size and scale, with help from digital technology

By Soon Chen Kang
COVER STORY

When Uniplan’s executive producer Shirley Shantel reminisces about her early days working for luxury brands in China, she can’t help but express a sense of disbelief. “For a lot of brands like Prada, we used to do special made-to-order products. You...

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