Staying fast and curious

Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport

By Soon Chen Kang
BIG INTERVIEW

The average age of Porsche buyers in China is just 36 – and 47% of them are female. Compared to Germany and the US, where the average age hits 53, with female buyers accounting for 11% and 21% of sales respectively. Deniz Keskin, brand management head...

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