CEI Asia - 1 Jun 2018
Change it up
LIGHTBULB MOMENTS
Paul Lu, events director at Intel, on fulfilling brand promises and managing cost pressures
How brands are cashing in on the biggest sporting event on the planet – the World Cup
Macau’s swanky new Zaha Hadiddesigned hotel and other openings in the region
A peek into the creative partnerships and ideas behind TEDxSydney
Amway Indonesia’s swanky cruise trip; Marvel’s new immersive show
The winning campaigns and photos from CEI’s annual awards night
How to use creativity as an overarching concept for your events
Are software integration tools what we need in the industry?
Why Kaohsiung is Taiwan’s new business events darling
Updates on key convention and exhibition centres in the region
Your indispensable news round-up
SUSTAINABLE MEETINGS
“In today’s world, brands are acquiring more than the rights to leverage assets to commercial advantage ”
“We all try to create something different… to make our event unique. In China, it’s a different story ”
“It’s important to comprehend context when you want to measure engagement ”
Indonesia looks ahead to major events
SMS Group introduces creative residency
New Zealand pushes to cut tax on events
George P. Johnson expands creative team
Business events more than just tourism: JMIC
Industry forms coalition to combat sexual harassment
Wellness and meetings merge
NEW AND NOTED FROM MACAU TO PHU QUOC
Venues get smart on space and function
Solving the integration challenge
Solving the integration challenge
Tracking event engagement
Game plan
How brands score in sports
Driving offline conversions
Smooth sailing
KEY TAKEAWAYS
Superheroes come to life
Superheroes come to life
KEY TAKEAWAYS
Daring to be different
Daring to be different
Changing the rules
Best experiential marketing agency of the year
And the award goes to...
Best launch
Best event person of the year
Best game changer
Best creative idea
Best public event
Best live event
Best brand activation
Best brand experience – B2C
Best corporate event
Best trade show/exhibition
Staying on brand
Staying on brand
Kaohsiung goes big
The heart of Taiwan
AI-POWERED MATCHMAKING
What it’s like to work on… TEDxSydney
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